South Main Revitalization Strategy

The South Main Revitalization Strategy consists of two volumes. Volume 1, the State of the Corridor Report, was produced earlier in this planning process. It's an analysis of exist land use, transportation infrastructure, and market conditions for the South Main Corridor, as well as a summary of the feedback received from community representatives at our early planning meetings.

Volume 2 is the Revitalization Vision. Using the State of the Corridor Report as a foundation, the Revitalization Vision is a set of design guidelines, project goals, and marketing initiatives that will guide development and planning for the South Main Corridor over the next 20 years. It was adopted as an amendment to the City's Comprehensive Plan and the South Main Revitalization Strategy is formal City policy and will be referenced by the City in making a variety of strategic decisions for this important gateway into the heart of Rockford.

For more questions, please contact the Community and Economic Development Department.

The plan's large size required it to be divided into sections online. Some files are still rather large (up to 30MB) so please download with care.

Volume 1:  State of the Corridor Report

  1. Section 1 Introduction (PDF)
  2. Section 3 Transportation (PDF)
  3. Section 4 Market Assessment (PDF)
  4. Section 5 Constraints and Opportunities (PDF)

Volume 2:  Revitalization Vision

  1. Section 6 (Part 1) Revitalization Vision (PDF)
  2. Section 6 (Part 2) Revitalization Vision (PDF)
  3. Section 7 Implementation (PDF)
  4. Section 8 Appendices (PDF)

State of the Corridor Report

  1. Section 1 Introduction (PDF)
  2. Section 2 Exhibits (PDF)
  3. Section 2 Land Use and Physical Conditions (PDF)
  4. Section 3 Exhibits (PDF)
  5. Section 3 Transportation and Infrastructure (PDF)
  6. Section 4 Market Assessment (PDF)
  7. Section 5 Constraints and Opportunities with Exhibits (PDF)

Project Background

The development of the South Main Street / IL Route 2 (SM2) Corridor Plan will began in the summer of 2010. This corridor plan required detailed input from the community to develop a revitalization strategy for the South Main Corridor, which is the length of South Main Street from South of Cedar Street to the Chicago Rockford International Airport.

The completed corridor planning document contains a real estate market analysis, land use and urban design recommendations, an economic revitalization strategy, and a multi-modal transportation plan incorporating bike, pedestrian, and transit uses.

A similar corridor plan was completed in February 2009 for Kishwaukee Street. View the Kishwuakee Corridor Revitalization Plan page.