A|A

South Main Revitalization Strategy

Final Drafts of Corridor documents are now available!

The South Main Revitalization Strategy consists of two volumes.  Volume 1, the State of the Corridor Report, was produced earlier in this planning process.  It’s an analysis of exist land use, transportation infrastructure, and market conditions for the South Main Corridor, as well as a summary of the feedback received from community representatives at our early planning meetings.

Volume 2 is the Revitalization Vision.  Using the State of the Corridor Report as a foundation, the Revitalization Vision is a set of design guidelines, project goals, and marketing initiatives that will guide development and planning for the South Main Corridor over the next 20 years.  When adopted as an amendment to the City’s Comprehensive Plan, the South Main Revitalization Strategy will be formal City policy and will be referenced by the City in making a variety of strategic decisions for this important gateway into the heart of Rockford.

For more questions, please contact Wayne Dust, Planning Administrator at Wayne.dust@rockfordil.gov, or 779-348-7415.

The plan’s large size required it to be divided into sections online.  Some files are still rather large (up to 30MB) so please download with care.

Volume 1:  State of the Corridor Report

Section 1 – Introduction

Section 2:  Land Use and Physical Conditions

Section 3 – Transportation

Section 4 – Market Assessment

Section 5 – Constraints and Opportunities

Volume 2:  Revitalization Vision

Section 6 (Part 1) – Revitalization Vision

Section 6 (Part 2) – Revitalization Vision

Section 7 – Implementation

Section 8 – Appendices

State of the Corridor Report

This is a large file that has been divided up into several parts.  All downloads are in PDF format.

SECTION 1: Introduction

SECTION 2: Land Use and Physical Conditions

SECTION 2: Exhibits

SECTION 3: Transportation and Infrastructure

SECTION 3: Exhibits

SECTION 4: Market Assessment

SECTION 5: Constraints and Opportunities (w/ Exhibits)

Project Background

Activities related to the development of the South Main Street / IL Rte 2 (SM2) Corridor Plan will begin in the summer of 2010.  This corridor plan, which will require detailed input from the community, will develop a revitalization strategy for the South Main Corridor, which is the length of South Main Street from South of Cedar Street to the Chicago Rockford International Airport.

When complete, the corridor planning document will contain a real estate market analysis, land use and urban design recommendations, an economic revitalization strategy, and a multi-modal transportation plan incorporating bike, pedestrian, and transit uses.

Existing documents covering this planning area and preliminary plans will be posted here for background information.  Please visit this page often for updates, or contact the City Planning Administrator, Wayne Dust at 779-348-7415 for additional information.

Southwest Rockford Illinois Charette – Report and Conceptual Plans (Pilgrim’s Promise 2008)

Request for Proposals (RFP) for South Main Corridor Plan

RFP Amendments

Planning Activities Summary (English / Español)

A similar corridor plan was completed in February 2009 for Kishwaukee Street.  Click here to view the plan.

Past Announcements

Thanks to everyone for attending the South Main Planning Strategy open house at the Klehm Arboretum on October 27th.  The City of Rockford and the Lakota Group are proud to present the final draft of the South Main Revitalization Strategy documents for your review.  These begin with Section 7 because of the earlier analysis and market data that was part of the State of the Corridor report, which is still available for review below.  We continue to solicit input and information into this strategy before it is finalized and adopted as an official amendment to the City of Rockford’s long range planning document, the 2020 plan.  Please contact Brenda Muniz at 779-348-7421 for any comments or questions.


OCTOBER 27TH, 2012 at 6:00PM, at the Klehm Arboretum – City staff, Aldermen Hervey and our consultants would like to invite you to a community meeting to hear about your community’s revitalization strategy.  Over the past year, many stakeholders have devoted their extra time to participate in exciting discussions about the future of South Main Street and Southwest Rockford.  We would like to invite the public to visit and see the results of your hard work.  In addition to exhibits prepared by the Lakota Group, we will also be hearing from representatives of the consultant firm Belmont-Sayre.  Belmont-Sayre is a company that has started working with the City of Rockford on a redevelopment plan for the Barber Colman site.  For more questions please contact Brenda Muniz at 779-348-7421.


Work on the new Morgan Street Bridge project has begun!  Please review this press release for more information.  Department of Public Works has set up a separate page for additional project information.